In today's day and age, information is everything. By analyzing past giving trends and your current donors, The MacKinnon Group can help shed some light on their giving tendencies, major gift likelihood and propensity to give. 

In order to compete, you have to spread the word about your organization - but how you go about it will determine if the campaign is a success or not. Every year, Non-Profits spend millions of dollars on postage stamps that lead to little to no noticeable increase in donations. By analyzing your current donors and past donor pool, we can target your mailings to a specific geographical location or to a certain type of person/household to get a better ROI. 

At The MacKinnon Group, we utilize a three step approach to maximize fundraising efforts: ANALYZE-TARGET-ENGAGE

• Analyze - We analyze all donors (past and present) as well as prospective donors.
• Target - We target those individuals with a higher giving capacity and a higher propensity to give. By doing this, we focus solely on those donors who have given in the past and who we feel have a higher likelihood to give again. To help in the targeting phase, we will work up full profiles of current and prospective major gift donors using web-based resources and our own internal prospect rating system. 
• Engage/Cultivate - Once the full donor profiles are completed, it's time to engage the donor. Through personal letters and follow up calls, we will customize your communication with your donors in order to facilitate additional giving.