The MacKinnon Group can assist you with your statistical analysis needs. We have extensive experience with packages such as SAS, SPSS and other proprietary software packages. We have the ability to handle data sets of all sizes; from a 50 record data set to a 2 million record data set. 

There are no one-size-fits-all analyses. Each data set is unique and each request is customized to suit your needs from simple cross tabulations, to augmenting your data with other data sets, to complex data modeling. 

Our team can help develop and build new databases or enhance existing ones all major database platforms including Windows and Unix/Linux. We have extensive experience in Oracle and SQL and in-depth experience with complex database design, implementation, stored procedure development and data modeling. 

Our team can set up and provide web based access to your database via secure connections. We can also establish and support public or private 'cloud' computing to fit your needs. 

In today's day and age, information is everything. By analyzing past giving trends and your current donors, The MacKinnon Group can help shed some light on their giving tendencies, major gift likelihood and propensity to give. 

In order to compete, you have to spread the word about your organization - but how you go about it will determine if the campaign is a success or not. Every year, Non-Profits spend millions of dollars on postage stamps that lead to little to no noticeable increase in donations. By analyzing your current donors and past donor pool, we can target your mailings to a specific geographical location or to a certain type of person/household to get a better ROI. 

At The MacKinnon Group, we utilize a three step approach to maximize fundraising efforts: ANALYZE-TARGET-ENGAGE

  • Analyze - We analyze all donors (past and present) as well as prospective donors.
  • Target - We target those individuals with a higher giving capacity and a higher propensity to give. By doing this, we focus solely on those donors who have given in the past and who we feel have a higher likelihood to give again. To help in the targeting phase, we will work up full profiles of current and prospective major gift donors using web-based resources and our own internal prospect rating system. 
  • Engage/Cultivate - Once the full donor profiles are completed, it's time to engage the donor. Through personal letters and follow up calls, we will customize your communication with your donors in order to facilitate additional giving. 

 

A Geographic Information System (GIS) is a system designed to capture, store, manipulate, analyze, manage and present all types of spatial or geographical data. Using spatio-temporal (space-time) location as the key index variable, GIS can relate otherwise unrelated information by using location as the key index variable. Since it was first developed in 1968, GIS has begun to open new avenues of scientific inquiry into behaviors and patterns of real-world information that previously had not been systematically correlated. 

Whether you're in Real Estate, Public Health or Landscape Architecture, GIS provides a platform to update geographical data without having to waste time and resources visiting the field and updating manually. By incorporating GIS technology into your business, you can assure yourself that you're using your resources efficiently and making sound business decisions. 

  • Looking to open up a 2nd shop or restaurant? By incorporating GIS into your decision making, we can define your market segments and pick a location that would dramatically enhance your revenue
  • For Real Estate professionals, GIS is a valuable tool. We can analyze property records going back 100 years and recommend houses in areas that have recently been selling for higher than their appraisals. 

Public Health Surveillance is the systematic collection, analysis and interpretation of health related data needed for the planning, implementation and evaluation of public health practice. Public Health Surveillance serves as an early warning system for impending public health emergencies; documents the impact of an intervention, or track progress towards specified goals. 

Cancer Surveillance Systems provide a quantitative portrait of cancer and its determinants in a defined population. The core functions of cancer surveillance are the measurement of cancer incidence (number of new cancers of a specific site/type occurring in a specified population during a year - usually expressed as the number of cancers per 100,000 population at risk), morbidity (refers to having a disease or a symptom of disease, or to the amount of disease within a population) and mortality (another term for death. A mortality rate is the number of deaths due to a disease divided by the total population) for persons with cancer. Cancer Surveillance tells us where we are in the effort to reduce the cancer burden and also generates the observations that form the basis for cancer research and interventions for cancer prevention and control.